U.B. Funkeys was a personal computer game and collectible figure set created by Mattel. It began in August 2007 and was discontinued in January, 2010. The product was exhibited by Mattel in February 2007 at the American International Toy Fair, designed by Radica Games, and the game software was developed by Arkadium. The integration between the game and toys consisted of a personal computer game that worked together with collectible figures that represent characters in the game. There are over 45 different "species" of funkey, each coming in three color styles (normal, rare, and very rare).
Gameplay involves players placing figures in the hub —a special USB unit shaped to look like a larger version of the small figures—, which in turn appear in the game. When connected to the hub, each figure allows players to unlock new areas of the game. The hub is purchased in a starter pack with two of the collectible figures, and is required to play the game.
There was also a series of Wendy's Kids meal toys. Some of them include a Bobble Head, A Backpack clip, A 3D Board game and 2 CD Disks that have prototypes of the game.
The game and toy line was started in 2007, and first exhibited by Mattel in February 2007 at the American International Toy Fair, where in which the collaboration with Radica Games and Arkadium was announced.
In 2008, U.B. Funkeys won the Electronic Toy of the Year Reward.
The game was discontinued in January 2010.
